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Biography of Ren Zhengfei: Huawei's self revolution! Benefit from management

2022-06-27 11:29:50Reading notes

Biography of Ren Zhengfei , Huawei's self revolution ! Benefit from management . Yesterday, we talked about Huawei's strategic strategy in the domestic market , But Ren Zhengfei's ambition at this time is not only the domestic market , He is still actively learning from the West ,IBM It has become the learning object of Huawei , This company is similar to Huawei , At the beginning, it started by selling equipment , Later, the industry was gradually upgraded , Became the blue giant . Ren Zhengfei's post reading experience and Ren Zhengfei's reading notes Summarized below .

  1. 《 Biography of Ren Zhengfei 》: The first half of my life was so miserable !
  2. 《 Biography of Ren Zhengfei 》: The great Huawei ! Start by selling diet pills
  3. 《 Biography of Ren Zhengfei 》: Fight hard in Yiwu ! Moving with affection
  4. 《 Biography of Ren Zhengfei 》: Huawei's self revolution ! Benefit from management
  5. 《 Biography of Ren Zhengfei 》: To defend against a strong enemy ! Civil war wolves
  6. 《 Biography of Ren Zhengfei 》: The southern expedition to Hong Kong ! North into Russia
  7. 《 Biography of Ren Zhengfei 》: Counter attack on Europe ! Counterattack against the United States
  8. 《 Biography of Ren Zhengfei 》: It's a blessing, not a curse , It's a disaster that can't be avoided
  9. 《 Biography of Ren Zhengfei 》: The litigation of the century A plodder
  10. 《 Biography of Ren Zhengfei 》: Huawei's virtual stock reform
  11. 《 Biography of Ren Zhengfei 》: talent strategy , Catfish effect
  12. 《 Biography of Ren Zhengfei 》: Positive layout , Fight against the future

 Biography of Ren Zhengfei

Today we continue with this book , Biography of Ren Zhengfei , Yesterday, we talked about Huawei's strategic strategy in the domestic market , But Ren Zhengfei's ambition at this time is not only the domestic market , He is still actively learning from the West ,IBM It has become the learning object of Huawei , This company is similar to Huawei , At the beginning, it started by selling equipment , Later, the industry was gradually upgraded , Became the blue giant ,1992 In spite of the difficulties encountered , But through legend CEO Gerstner's transformation ,IBM Rejuvenated .

Ren Zhengfei carefully studied Gerstner's reform , such as IBM This paper focuses on the process reengineering and the reconstruction of product evaluation , After a period of centralized rectification , The time to market of the company's products has been greatly shortened , Improved product profits and customer satisfaction , It also brings more returns to shareholders . Ren Zhengfei was inspired , We plan to build a similar thing in Huawei , be called IPD Integrate , So-called IPD It is the abbreviation of product development mode , Hope that through management , To solve the bottleneck of Huawei's development .

Today, we talk about Huawei , They all say wolf culture , Wolf nature is a keen market detail , And team combat advantages , But wolves also have weaknesses , That is, they tend to pursue high intensity and fast pace , Finally, the product strength is not good , In the attitude towards customers , It is also easy to be criticized by the other party for being too strong . For example, Huawei is expanding rapidly , To seize the market left by the Dragon , It ignores the reliability and service quality of products , Huawei is facing a very embarrassing problem in this period , That is to increase production without increasing income , Business is really growing , But the income has not increased . This is actually a very dangerous signal , Fortunately, Ren Zhengfei realized it early , Go in person IBM Buddhist scriptures , After the guidance of experts , He realized it , The development of a large enterprise , We can't just limit ourselves to the speed of research and development , It must be harmoniously unified with product quality and time to market . That is to say, it is useless to be fast , It has to be good and fast . But this thing , It's simple , How did it happen ?

1999 year ,IPD Officially launched in Huawei , Despite the difficulties , But Ren Zhengfei resolutely pushed for reform , The main essence lies in 6 In terms of , First of all , In the process of R & D , All activities are linked to investment decisions , Set up a large number of monitoring points , Use this periodic review to decide whether to continue the project , Pause or reset . That means more mission oriented , More scientific , It used to be a study , And now what time , At every step of the research, continuous investigation is required , If there is a problem, correct it as soon as possible , Instead of waiting for the product to meet the requirements before reworking .

second , On the basis of market development , Product innovation requires two principles , Market demand and competitive assessment , In other words, innovation is no longer a matter of beating your head , But through demand measurement , It depends on how many wolves are watching this meat . If the market is too competitive , Even if there is a need , It is not a good project .

Third , Cross department and cross system development team collaboration , This requires the company to be unified and coordinated . Multi services coordinated operations .

Fourth , Asynchronous development mode , Need to plan carefully , Accurate interface , It is about the compatibility of product development . Products should be coordinated without internal friction .

The fifth , When using common building blocks , To improve the efficiency of product development .

The sixth , Complete and structured operation process is required , Make the whole company more like an assembly line , Ensure smooth process .

It's a complicated set of methods , Through this system, Huawei , Let all product lines , Can respond to relevant market demand and sales benefits , The maximum breakthrough only pursues technology and ignores the market situation , Unify technical sales and market . Lao Qi will translate it for you , In fact, the road is as simple as it is , Let the R & D department and the sales market interact , Assess together , R & D serves sales , In a great company , All are sales and market oriented , Pay attention to the feedback needs of the sales market , In order to continuously improve the product power , Only stupid companies , It is the boss who decides what to produce , Sales and marketing in such companies , It's like pretending to be a grandson . Inside and outside are not people , Product technology is too much for them low, The customer dislikes them . Lao Qi has seen many companies like this , The status of sales is very low , Such a company is usually a precursor to its demise . Business , That is, whether your product can meet the needs of the financier , If you can , This is good business , If not , You say these stupid gold masters don't know their goods , Unless you can find the gold owner who knows the goods , Otherwise, it is meaningless to be narcissistic . Huawei is a set of things , To put it bluntly, let R & D , Try to be close to the market , Feel the needs of the market and customers . Finally, Huawei's technicians , Can easily tell the common sense and situation of the market , The market and sales are closely related to technology , The product power has also been professionally improved . When they talk about customers , You can basically tell , What can be done and what can not be done .

stay IPD After the management has tasted the sweetness , Huawei has turned ISC management , It is called integrated supply chain , It means that member enterprises coordinate and share information , close cooperation , In fact, the competition between enterprises , The supply chain plays a decisive role , Efficient supply chain , Enterprise efficiency is high , The higher the income, the lower the cost . The reason why Ren Zhengfei engaged in ISC, It's also IBM Suggested .

At that time, Huawei was in the order , The quantity that can really complete the delivery , Only half of the order quantity , This is obviously too low , And mature supply chain enterprises can achieve 90%, And inventory turnover , Huawei is also far behind , So obviously , The market has , What are the demands , The customer also has , But it doesn't match the manufacturing . Watching money , I just can't get it back . No profit can be made . This is the reform that Ren Zhengfei learned from the bitter experience .

Ren Zhengfei thought about the problem carefully , At that time, Huawei's production department , Planning department , Purchasing Department , Import and export department , Outsourcing Cooperation Department , Certification Department , Storage department , There are mountains of various departments , Every department has to go to the dock to do anything , Very trouble , Ren Zhengfei wants to carry out unified management , We must merge them , Set up the supply chain management department . From this moment on , Huawei began to break away from the workshop mode , Enter the state of modern enterprise management .2000 In the year , Huawei's financial situation began to improve significantly , And then , Ren Zhengfei also made a drastic move to eliminate at the end , in addition EMS The factory has also been established , It belongs to Huawei's supply chain department , Economically independent accounting , It is equivalent to a part of Huawei's business , I outsourced it to myself . There's a benefit to doing this , That is to further improve efficiency , Previously, this department could only serve Huawei , Now he is independent , Continue to receive orders from Huawei , You can also take orders from other factories .

Outsourcing business , after 3 Years of polishing , It's formed ,2005 In, Huawei employees in the outsourcing field exceeded 2 ten thousand people , And these engineers have high incomes , Per capita monthly income 1 ten thousand , So the annual wage cost , Huawei saves 20 More than . With outsourcing, the cost of supply chain is gradually reduced , Customer satisfaction is rising , Ren Zhengfei thinks , The management of the company , It has been basically solved .

So Huawei's set of things , Middle school is the body , Western learning is for use , Western learning spreads to the East , Bring international advanced experience , Carry out localization transformation , It was quite successful . Ren Zhengfei also admitted that , Learn from America , Huawei has benefited a lot , Huawei has maintained in-depth cooperation with many well-known consulting companies in the United States , Heyi group is the first teacher of Huawei . This company has served Unilever ,IBM Waiting for the world 500 Strong enterprise , Customers all over the world 43 Countries and regions . Huawei's salary and performance management , This is what this company does . This makes Huawei pay more , It has always been a very strong attraction in the country and even the world . Many companies are learning from Huawei's wolf nature , But only culture, not salary , This is pure bullshit . You know, wolves eat meat , But you let employees eat grass , How can this produce wolf culture . Don't talk about feelings without a high salary , This is a very realistic society . Ren Zhengfei , Ma Huateng and Ma Yun , They have seen through this for a long time , Only those who are expensive are the best , Good quality and low price can only appear for a while , Loyalty is impossible . Once he emerges , Walk away every minute . therefore , Bosses should remember , Let employees have wolf nature , Let them eat meat first .

1987 Since its establishment in , Huawei basically uses militarization for human resource management , It is basically the rank system of the army , It started with line management , But with more and more people , Management can't keep up , Too autocratic will dampen the enthusiasm of the elite , Then they reformed the matrix structure , Set up business divisions and regional companies , And these two pieces are both created by wind and water , It even blooms everywhere .

After a series of internal restructuring , Huawei is even more confident , In Ren Zhengfei's words , He took off his straw sandals , Put on your shoes , Then he decided to take the initiative , Declare war on Shanghai Bell . In the previous match , Huawei has won a small victory , But in technology , Capital market and many other factors , Shanghai Bell still has a backer , That is the bell headquarters in Belgium .

Pizhou battle , Huawei has the upper hand , Ren Zhengfei continued his strategy of encircling the city from the countryside , We will vigorously develop guerrillas in Jiangsu , And in the southwest , The northwest , Northeast and other economically underdeveloped areas , Start using a large-scale encirclement strategy , Where Shanghai Bell doesn't like to go , Huawei takes all .

1999 year , Huawei took the lead in opening up the situation in Sichuan , Through the strategy of free access to the network , Gradually established a foothold in Sichuan , Then gradually erode the market share of Shanghai Bell . In the same year , Huawei's national sales exceed 100 Billion , Got rid of Shanghai Bell . Huawei at this time is by no means a one-on-one duel , But launched a comprehensive counterattack against the Eight Power Allied forces , So the power of Huawei , Can it be supported , Which other giants have been killed by Huawei ? Let's continue tomorrow .

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